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Responsible AI

Responsible AI should bethe baseline.

If AI supports real clients, privacy, boundaries, and human accountability must be built in from day one.

Build a responsible AI agentSee how it works

Hosted in Europe

Privacy by default

Human-led AI

Professional control

The baseline

AI needs trust before it needs features.

The basics should be clear: where data lives, how privacy is handled, and who stays accountable.

Hosted in Europe

AI that supports clients should run on infrastructure that matches modern privacy expectations.

Privacy by default

Real client conversations require consent, deletion, and data protection from the start.

Protected AI processing

Sensitive personal details should be protected before AI systems handle a conversation.

Professional control

AI should extend expert judgment, not replace the person responsible for the experience.

Informed by ICF AI coaching standards →
Conformity module

Responsible deployment checks for client-facing AI agents.

Magif helps teams prepare agents with checks around privacy, boundaries, human accountability, and professional use.

This is not a certification. It is a practical conformity layer informed by academic research in AI coaching and responsible AI.

Agent conformity review

Deployment readiness

Active
Privacy checksChecked
Human accountabilityReviewed
Method boundariesConfigured
Data protectionMonitored
Deployment readinessPrepared

Built to support compliance efforts without claiming external certification.

Privacy by default

Privacy should happen before AI processing.

Magif includes a live privacy layer so client conversations can stay useful without exposing unnecessary personal details.

Level 1

AI privacy layer

Level 2

Consent and hidden personal info

Live

Available on agents now

6 languages

English, French, Spanish, German, Portuguese, Russian

What we do not show publicly

The exact masking format, internal routing, and restoration details stay private.

EU

hosted infrastructure

250+

professionals building AI agents

30+

countries represented

Trusted by professionals

Professionals Already Using
AI To Deliver Their Expertise

Real coaches using Magif to support clients between sessions, launch faster, and reach more people.

Andrew Tallents

Andrew Tallents

Leadership Development

Leadership Coach

“

“Magif.ai lets me reach leaders I could never coach 1-on-1. My method now delivers at scale.”

Reaches more clients without more calls

30 years of work with leaders, founder of self-coaching for leaders framework, coaches 100s of leaders.

Robert Dilts

Robert Dilts

Neuro-Linguistic Programming

NLP Coach

“

“An innovative way to bring NLP coaching to a wider audience while keeping the quality of interaction.”

Makes a specialist method available 24/7

+50 years of coaching, coaching training and skills training. Worldwide NLP field authority.

Liz Bradford

Liz Bradford

Peak Performance

Performance Coach

“

“My clients get support between sessions now. The AI keeps them on track when I’m not available.”

Supports clients between sessions

20 years of experience in financial services and C-suite environments, specialized in stress and performance.

Dr Roy van den Brink-Budgen

Dr Roy van den Brink-Budgen

Critical Thinking

Critical Thinking Coach

“

“I was skeptical at first, but the AI truly captures my methodology. Students love the 24/7 access.”

Gives students 24/7 access

40 years of critical thinking development with military staff, teachers, and students across continents.

Elaine Leen

Elaine Leen

Professional Development

Supervision Coach

“

“The onboarding was incredible — Olivier personally helped me set everything up in one call.”

Set up quickly with hands-on help

20 years of coaching experience in organizations, now specialized in coaches’ and managers’ supervision.

Jean-François Thiriez

Jean-François Thiriez

Organizational Development

Facilitation Coach

“

“I launched in a day. It already brought me new leads I wouldn’t have reached otherwise.”

Live in a day with new leads

+10 years of coaching, facilitation and supervision experience in organizations.

Jason Pileggi

Jason Pileggi

Learning Technologies

Executive Education Coach

“

“Finally a platform that understands coaching. A game-changer for scaling executive education.”

Scales executive education delivery

+10 years of executive education, training and coaching expertise with learning technologies.

Build AI the responsible way.

Start with European hosting, privacy controls, and professional accountability already in place.

Build my AI offerRead the charter

Policy questions: [email protected]